Since February 2020, I’ve been the social media manager at the main campus of the Texas Tech University Health Sciences Center (TTUHSC) in Lubbock. I’ve continued some of the work I was already doing with schools and regional campuses at TTUHSC-Amarillo–but my primary duty is now managing the main institutional-level social media accounts.

I took control of its accounts just as COVID-19 began to strike in the United States. My work so far has included crisis communication around the pandemic, public service campaigns about masks and the induction of a new university president.