In February 2020, I became the social media manager at the main campus of the Texas Tech University Health Sciences Center (TTUHSC) in Lubbock. I continued some of the work I was already doing with schools and regional campuses at TTUHSC-Amarillo–but my primary duty is now managing the main institutional-level social media accounts.

I took control of its accounts just as COVID-19 began to strike in the United States. My work during that time included crisis communication around the pandemic, public service campaigns about masks and vaccines, and the induction of a new university president.