kellypodz_name_blue

I’m a strategic communication professional with experience in social media strategy, media relations, graphic design, writing, and more in higher education, health care and corporate retail environments.


EDUCATION

M.A., Strategic Communication, Texas Tech University (Aug. 2017)

Cert., Advanced Digital & Social Media, Texas Tech University (Aug. 2017)

B.A.A.S., Marketing, West Texas A&M University (May 2010)

A.A.S., Graphic Design, Amarillo College (May 2004)


EXPERIENCE

Texas Tech University System

  • Social Media Manager, TTUHSC (Feb. 2020-Present)
  • Marketing Manager, TTUHSC-Amarillo (June 2018-Jan. 2020)
  • Digital Media Coordinator, TTUHSC-Amarillo (May 2016-June 2018)
  • Marketing & Digital Media Coordinator, TTU-eLearning (Sept. 2014-May 2016)

United Supermarkets LLC

  • Social Media Coordinator (March 2012-Sept. 2014)
  • Production Artist (Oct. 2010-March 2012)
  • Store Team Member (Sept. 1998-Aug. 2004)

Cenveo-Trafton Printing

  • Customer Service Representative (Oct. 2008-Oct. 2010)
  • Print Estimator (Aug. 2007-Oct. 2010)
  • Graphic Technician (Sept. 2004-Aug. 2007)

CERTIFICATIONS

  • Mayo Clinic Social for Health Care Certification (July 2020)
  • Hubspot Content Marketing Certification (March 2018)
  • Twitter Flight School (Oct. 2017)
  • Google AdWords Certification (June 2017)
  • Hubspot Email Marketing Certification (Sept. 2016)
  • Facebook Blueprint – All Content Path (July 2015)
  • Hubspot Inbound Marketing Certification (March 2015)
  • Hootsuite Certified Social Media Professional (April 2013)
  • Cicerone Certified Beer Server (Feb. 2012)

SERVICE

  • Amarillo College: Mass Media Advisory Board (June 2017-present)
  • AAF-Amarillo: Government Relations Chair (July 2016-Jan. 2020)
  • AAF-Amarillo: American Advertising Awards Chair (October 2017-June 2018)
  • Cattle Baron’s Ball-Lubbock: Social Media Chair (Jan.-July 2016)
  • AAF-Lubbock: Communications Chair (July 2015-May 2016)
  • PRSA-West Texas: Board Member (Jan. 2015-May 2016)
  • TTU eLearning Council: Non-Voting Attendee (Oct. 2014-May 2016)

AWARDS

American Advertising Awards (“ADDYs”)

  • Silver-Amarillo: Laura W. Bush Institute POP Campaign (Feb. 2019)
  • Outstanding Member-Amarillo (Feb. 2018)
  • Silver-Lubbock: United “Hatch Chile Fest” Social Media (Feb. 2014)
  • Gold-Lubbock: United “Hatch Chile Fest” Roasting Guide (Feb. 2012)
  • Gold-Lubbock: United “Hatch Chile Fest” Poster Series (Feb. 2012)

AVA Digital Awards

  • Gold: #TTUVetMed Facebook Profile Photo Frame (Jan. 2020)
  • Honorable Mention: #TTUVetMed Infographics (Jan. 2020)
  • Honorable Mention: #TTUVetMed Trailblazing Donors (Jan. 2020)
  • Gold: “Art of Advertising: Call for Entries” Campaign (Jan. 2018)
  • Gold: TTUHSC “Red Nose Day” Snapchat Geofilter (Jan. 2018)
  • Gold: TTUHSC Pharmacy Snapchat Geofilters (Jan. 2017)

dotCOMM Awards

  • Gold: “Masks Save Lives” Campaign (Aug. 2020)
  • Honorable Mention: “All Together TTUHSC” Campaign (Aug. 2020)
  • Platinum: “Art of Advertising: Awards Show” Campaign (Aug. 2018)

UPCEA Marketing Awards

  • Silver: TTU eLearning ‘Skip Ad’ YouTube Ads (Nov. 2016)
  • Silver: TTU eLearning E-Mail Newsletter (Nov. 2016)
  • Silver: “Regional Sites of Texas Tech” Brochure (Nov. 2016)
  • Silver: TTU at Fredericksburg Winemaking Card (Nov. 2016)
  • Gold: TTU eLearning Retractable Banner (Nov. 2015)
  • Silver: TTU at Waco Magazine Ad (Nov. 2015)

SPEAKING

  • Amarillo College Media Day: Working in Social Media (Oct. 22, 2019)
  • Amarillo Area Foundation Nonprofit Marketing Roundtable (March 3, 2019)
  • Region 16: Learnings from Crises on Social Media (April 10, 2019)
  • Amarillo College Careers in the Creative Arts Discussion (April 25, 2018)
  • WTAMU Ad/PR Society: Working in Social Media Marketing (April 11, 2018)
  • City of Amarillo State of Small Business: Social Media Panelist (April 3, 2018)
  • South Central Broadcasting Society: Social Media Panelist (Oct. 7, 2017)
  • PRSA-West Texas: Creating Branded Snapchat Geofilters (May 10, 2017)
  • AAF-Amarillo: Creating Branded Snapchat Geofilters (April 12, 2017)
  • AAF District 10 Convention: Facebook Advertising (April 15, 2016)
  • TSMRI Conference: Leveraging Facebook Advertising (Nov. 6, 2015)
  • UPCEA Marketing Seminar: Leveraging Facebook Advertising (Nov. 4, 2015)
  • UPCEA South Conference: Social Media Strategies (Oct. 15, 2015)
  • Texas Tech University TLPDC: Social Media Strategies (Sept. 10, 2015)