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Kelly Podzemny

Strategic Communication Professional

Category: SOCIAL MEDIA MARKETING

Important Skills for Working in Social Media

Important Skills for Working in Social Media

Posted on November 5, 2020 by kellypodz

Working in social media is more than “playing on Facebook all day.” (There is some of that–but there’s much more too.) There are some important basic skills every social media manager must have.

Exploring Instagram Places for Marketing

Exploring Instagram Places for Marketing

Posted on August 30, 2017August 30, 2017 by kellypodz

What if I told you there was a place on the internet where you could see hundreds, if not thousands, of customer-posted photos of your business?

Choosing Social Media Platforms for Marketing

Choosing Social Media Platforms for Marketing

Posted on January 2, 2017June 24, 2017 by kellypodz

An important step in developing a social media strategy is to decide which platforms you’ll be active on for marketing purposes. Be choosy!

Winning Four Silver UPCEA Marketing Awards

Winning Four Silver UPCEA Marketing Awards

Posted on October 28, 2016December 4, 2016 by kellypodz

I’m excited to learn that I’ve won four silver 2016 UPCEA Marketing Awards!

Design Your Own Snapchat Geofilter

Design Your Own Snapchat Geofilter

Posted on October 18, 2016March 15, 2017 by kellypodz

There are two basic types of Snapchat geofilters. They function the same way, but their subject matter and setup will vary.

Stop Running Share-to-Win Contests on Facebook

Stop Running Share-to-Win Contests

Posted on August 21, 2016December 4, 2016 by kellypodz

“Share, like, and comment on this post to win a prize!” What if I told you that share-to-win contests were against Facebook’s terms of service, unfair to your page’s fans, and could get your page shut down?

Creating Your Social Media Strategy

Creating Your Social Media Strategy

Posted on August 14, 2016December 4, 2016 by kellypodz

Simply having a Facebook page won’t increase sales. It’s what you do with it that can be effective. You need a plan and to operate with intention.

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