SCOUT RUCKING

In late 2021, I began designing products for a side business called Scout Rucking that I would later launch in March 2022. I designed and sold rucking challenge patches and t-shirts through a Shopify online store. I handled all aspects of the business, including design, ordering, fulfillment, and marketing.

“Rucking” is a sport most simply described as walking with weight stowed in backpack. Many of the workouts are challenge-based where ruckers will earn patches after completing a certain distance, carrying a certain wright, or performing additional exercises.

Pile of embroidered tactical patches with the Scout Rucking logo.

Pile of embroidered tactical patches with the Scout Rucking logo and the words, "Work Harder."

Pile of embroidered tactical patches with the Scout Rucking logo and the words, "Stowaway 5K."

Pile of embroidered tactical patches with the Scout Rucking logo and the words, "Stowaway 10K."

Pile of embroidered tactical patches with the Scout Rucking logo and the words, "Will Ruck for Beer."

Pile of embroidered tactical patches with the Scout Rucking logo and the words, "Will Ruck for Pizza."

Pile of embroidered tactical patches with the Scout Rucking logo and the words, "Explorer: Park Ruck."

Pile of embroidered tactical patches with the Scout Rucking logo and the words, "Apollo: Moon Ruck."

Pile of embroidered tactical patches with the Scout Rucking logo and the words, "Will Ruck for Tacos."

T-shirt with the definition of "rucking" in text and the Scout Rucking logo.

T-shirt with the words, "Will Ruck for Beer," and the Scout Rucking logo.

Sweatshirt with an ugly Christmas sweater design, the words, "Merry Rucksmas," and the Scout Rucking logo.

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