ADDY AWARDS CAMPAIGN

I recently took on designing and executing all of the communications for AAF-Amarillo’s local tier of the 2018 American Advertising Awards (a.k.a. the “ADDYs”).

“The Art of Advertising” was our theme. Social media promotions for the event were divided into three mini campaigns: Save the Date, Call for Entries, and Award Show. Elements included branded social media cover & profile photos, social graphics, email blasts, Instagram stories, and more.

WAVE 1: SAVE THE DATE

ADDYs_Save-the-Date_Facebook
“Save the Date” social graphic posted to Facebook.

WAVE 2: CALL FOR ENTRIES

ADDYs_Call-for-Entries_Facebook-Graphic
“Call for Entries” social graphic posted to Facebook.

 

ADDYs_Call-for-Entries_Facebook-Event
Entry Drop Off event page on Facebook.

 

ADDYs_Call-for-Entries_Instagram-Photos
“Call for Entries” social graphic posted as an Instagram photo.

 

ADDYs_Call-for-Entries_Instagram-Story
“Call for Entries” social graphic posted as Instagram story ad.

WAVE 3: AWARDS SHOW

ADDYs_Award-Show_Facebook-Event
“Awards Show” event page link on Facebook.

 

ADDYs_Award-Show_Facebook-Graphic
“Awards Show” social graphic posted to Facebook.

 

ADDYs_Award-Show_Instagram-Photo
“Awards Show” social graphic posted as an Instagram photo.

 

ADDYs_Award-Show_Instagram-Story
“Awards Show” social graphic posted as an Instagram story ad.

 

MEDIA RELEASES

 

EMAIL BLASTS