I recently took on designing and executing all of the communications for AAF-Amarillo’s local tier of the 2018 American Advertising Awards (a.k.a. the “ADDYs”).
“The Art of Advertising” was our theme. Social media promotions for the event were divided into three mini campaigns: Save the Date, Call for Entries, and Award Show. Elements included branded social media cover & profile photos, social graphics, email blasts, Instagram stories, and more.
WAVE 1: SAVE THE DATE
WAVE 2: CALL FOR ENTRIES
WAVE 3: AWARDS SHOW
- Nov. 1, 2017: Call for Entries Release
- Jan. 2, 2018: Entry Drop Off Advisory
- Feb. 20, 2018: Awards Show Advisory
- Feb. 24, 2018: Winners Release