I’m excited to learn this month that I’ve won four silver awards in the 2016 UPCEA Marketing Awards! The University Professional & Continuing Education Association (UPCEA) sponsors the annual competition to recognize the best promotional efforts in non-traditional education. Awards will be presented during UPCEA’s Marketing & Enrollment Management Seminar (MEMS) on November 9.
UPCEA members are invited to submit their best advertising work each academic year, and their entries are evaluated on creativity and effectiveness by a panel of marketing and design professionals. My work being recognized are pieces I created for Texas Tech University Worldwide eLearning before moving back to Amarillo in May. (Some of my work was also recognized in the 2015 competition.)
I’m unable to attend the 25th Annual UPCEA MEMS, but have been in previous years and found it a valuable experience. It’s an honor to have some of my final work in distance education recognized.
Below are the pieces that placed. Congratulations to the other winners as well!
YOUTUBE ‘SKIP AD’ CAMPAIGN
This interactive campaign was my crowning achievement while at TTU eLearning. It creatively leveraged the placement of YouTube’s skip ad button on pre-roll ads to increase reach and reduce cost-per-view on a series of videos promoting Texas Tech’s online programs.
‘FROM ANYWHERE’ eNEWSLETTER
This e-communication for faculty members was fun to help edit, and made me a better writer. Each monthly edition included stories about Texas Tech’s online programs and regional teaching sites scattered across the state.
REGIONAL SITES OF TEXAS TECH BROCHURE
This printed brochure includes a map showing the locations of all the current regional teaching sites that extend Texas Tech’s reach across the state.
GRAPES & WINE RACK CARD
Finally, this postcard-size handout promotes the winemaking and viticulture (grape growing) programs available at Texas Tech’s regional site in Fredericksburg. The high concentration of wineries in the area made the program valuable to local industry.