Much of this post was originally published in a Daily Dose story I wrote about these recognitions for TTUHSC.
I was excited to learn that two TTUHSC projects I’ve worked on won awards in the 2020 dotCOMM Awards! The TTUHSC Office of Communications & Marketing received one gold award and one honorable mention. The annual competition honors excellence in web creativity and digital communication. It is sponsored and judged by the Association of Marketing and Communication Professionals.
It was an honor to work so many talented designers, photographers, project managers and more as we assembled these works. Not only were the public service campaigns impressive, we managed to collaborate on them while facing the challenges of working remotely during the COVID-19 pandemic.
dotCOMM Awards categories represent the elements of the web’s evolving tools. Interactivity, content, design, social media, video, blogs and influencers are all important components of digital public relations, marketing and advertising campaigns. TTUHSC was recognized for social media campaigns it has launched related to COVID-19.
Judges assign each entry a score. Scores between 90-100 earn a Platinum award, 80-89 points get a Gold award and 70-79 points garner a honorable mention.
Below are TTUHSC’s two winning entries.
GOLD AWARD: MASKS SAVE LIVES
This public service campaign was designed to encourage the public and the TTUHSC community to wear face masks to stop the spread of COVID-19. Elements of the campaign demonstrated how masks work, debunked misinformation and asked viewers who they wear their masks for. The campaign consisted of several social media graphics, a Facebook profile photo frame, “Mask Minute” Zoom interview series and even mask selfies from faculty and staff.
HONORABLE MENTION: ALL TOGETHER TTUHSC
What started as a simple request for a social media graphic thanking health care heroes on the frontlines of COVID-19, blossomed into a campaign recognizing health care providers from more than a dozen disciplines and their hard work and sacrifice since the beginning of the pandemic. The campaign originated on the main TTUHSC university-level social media channels—and was also integrated with each of the schools responsible for training each discipline (Medicine, Nursing, etc.).